Friday, October 26, 2007

Nike Buys Umbro!

There was much talks going on Umbro future considering their financial ups and downs and, as I predicted Umbro got bought out by Nike. $582.2 million was the amount of take over for 61% of the share.
It seems Nike are Adidas are competing even in buying out other brands. A couple years ago, Reebok was purchased by Adidas and now Umbro was purchased by Nike.

The future of Umbro is still unclear, but I predict that Umbro will stick around to reach out to more old school customers that Nike could not. Also I see England National teams and few others changing their brands to Nike!

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