Good has launched Google Adwords Express for local search marketing helping local small businesses. This is good news for small business who were complaining that they couldn't afford the general adwords program so this program was to address that concern.
I tried that for a client of mine San Diego Self Storage this morning and I was able to get some good traffic from it. The adwords express targets local audience when they are searching for product and services. Even Google maps shows the advertiser with a blue pin among the red pins so the the advertiser stands out.
It is yet too early to say if this is the best solution for local small businesses but it is for sure a step in the right direction.